SEO Vancouver

Traditional marketing and search engine marketing, often referred to as search engine optimization (SEO), are very similar regarding competition and business goals.

If you are doing SEO for Vancouver, you are competing for space – valuable space. What is that space worth?

The volume of monthly searches and the typical conversions for those keywords will give a more accurate picture of the true value.

Traditional Marketing vs. SEM or Search Engine Marketing

There is a significant difference between the potential customer in traditional marketing compared with search marketing. At the heart of the difference is motivation, as well as their place in the buying cycle. SEM allows one to measure and calculate costs and return on investment at a level that is not possible in traditional marketing. To find out how to measure your online marketing, visit SEO Vancouver.

Traditional marketing has become, to coin a popular phrase, interruption marketing. Let’s say for example, you are at home watching your favourite television show. It’s getting to a very climactic moment, then there’s the break for a commercial. You know what that feels like. You didn’t actively turn to this commercial. In fact, in most cases, you are focused on the return of your program of choice. You might be amused by the commercial, but you could easily be annoyed. In all interruption marketing, the advertiser is hoping, rather, they are counting on you remembering them after their ad disappears and you return back to your point of focus and interest. So their ultimate hope is that you’ll select them when you are actually in a position of desire and opportunity to buy.

When someone logs onto their computer and goes to google and enters a search term on your product or service, they are a very different potential customer when you compare them to the person who was watching tv. These potential clients may even have their credit in hand at their computer or smartphone and are all set to make a purchase. Regardless, they are a much better prospect for you and your business. The really special thing, is that when they do enter your site, you can find out where they came from, what type of device they were using (smartphone, tablet, or computer), where on they page they were looking, how long they stayed and so on. The amount of actionable data you can gather is astounding.

Doing the Proper Keyword Mining

Keyword research is always the linchpin in any SEO campaign to build traffic. If you don’t start with the right keywords, you could end up doing a mountain of work and not really achieving anything meaningful. You may be showing up number one for “banana lollipop making ideas” but if this search term is, for all practical purposes, never actually searched, then you are in for some disappointment. Doing the proper keyword research takes time, patience, and understanding of where you want to focus your efforts. Having the big picture view of your approach to keywords is also critical to your Vancouver SEO success.

Where to focus your keywords? Highly competitive words may not be the best place to start. They take longer. You’ll have less data to review. And it is easy to get discouraged if you are new to search engine marketing.

Mixing the levels of competitiveness for your terms is a more balanced approach and one that should be encouraged, especially for those new to search engine marketing. You’ll get some results, some setbacks, and some data to take action. That is the risk you take when you have not managed hundreds of campaigns or seen movement, both positive and negative, on thousands of keywords. Gaining the proper perspective to evaluate what is working in your SEO Vancouver campaign and what needs changing can be costly if you have not run a large volume search marketing campaigns in the past.

Naturally, this is one of the factors that leads business owners to seek out marketing agencies to manage their Vancouver SEO campaigns.