On Page Best Practices

All SEO would have to consider factors both on-site and off site. The analysis of your website is included in the on-site SEO. This would involve such things like site content, site structure, use of keywords, page loading times and the code that the site is built with. Good on-site SEO benefits the end user and also helps to avoid any technical issues that may make it hard for search engines to find you or to properly index your site and content.

Analyze your site first then give recommendations on optimizing your site for both users and search engines. Often, businesses would create a site based on content that they think is of great value to their clients and potential customers. However, there would be some unfortunate situation that the customers would think differently and might use language and jargon that might be different from someone in a particular industry.

Someone from the market research industry, for example, might use technical language to describe what they are doing. Terms used frequently could include qualitative and quantitative analysis among others. Clients and end users often do not use this kind of language so it could be a problem. They may enter the solution they are looking for or maybe the problem they have. So, for the market research firm that is splashing loads of information about types of analysis they perform, they may be missing out on the very simple term like “phone surveys for customers” simply because they are so immersed in the language of their own industry.

What is important for the search engine results as well as conversions on your site is the on page optimization. The right keyword selection would be able to give your company a chance to attract the right clients. It would be pointless to attract thousand visitors on your site when they’re not your target audience. This is where segmentation comes into play.

It is vital that you identify your client type and that you communicate this in very clear terms to your SEO agency. Frequently, companies believe that it’s obvious for who and what they do, though this is not always the case from an outside perspective. This is generally not the case. The online world requires clarity, precision and an adaption of the five second rule. Take this test and utilize it. Let someone who doesn’t know you and what you do, open your site. You should close the browser after five seconds and then ask them what the company on the website does. You could find the great variations of responses a great chance to refine your marketing message and your SEO plans.

However, there wouldn’t be any real SEO plan without a complimentary off site strategy. This would involve backlinks that are appropriate from other websites to your own. These backlinks are an important metric search engines use to evaluate site relevance. Backlinking, in simpler terms, would be a popularity contest for your website. You could be able to rank very well on search term when for example, you sell leather sandals and you have a number of links for the term “leather sandals for children” (which, assuming, is a search term which have decent monthly volume).